Privacy policy

Last updated: July 24, 2026

This Privacy Policy explains how LAAS ApS ("LAAS," "we," "us," or "our") collects, uses, and discloses personal information across our website and webstore (the "Store"), which is powered by Shopify, and our LAAS mobile app (the "App") used to pair and manage LAAS bike locks (together, the "Services").

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Part 1 — Our Store (Website & Checkout)

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services.
  • Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. We use Shopify to support personalized advertising with third-party services based on your online activity. You may have a right to opt out of this — see "Your Rights and Choices" below.
  • When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger, to comply with legal obligations, to enforce our terms or policies, and to protect the Services and our users.

Relationship with Shopify

Our Store is hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside. To help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data from your interactions with our Store, along with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information for these purposes. To learn more, visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Part 2 — Our App (LAAS Bike Lock App)

We collect only the information necessary to provide, operate, and improve the LAAS app experience.

Using LAAS Without an Account

You can use the LAAS app without signing in with Apple or Google. LAAS creates an anonymous profile identified by an internal User ID, which allows us to associate your locks, lock groups, and settings with your app installation. This anonymous profile is not associated with your name or email address.

Signing In

Signing in with Apple or Google is optional. If you choose to sign in, LAAS may receive:

  • Your name or username (if provided by you or shared by Apple or Google)
  • Your email address (if provided by Apple or Google)

Signing in links your anonymous profile to your account, allowing your locks and settings to be synchronized across devices. LAAS never receives or stores your Apple or Google password.

Product Information

To operate your LAAS products, we store:

  • Lock serial numbers
  • Lock names that you choose
  • Lock group names that you create
  • Product configuration and settings

Device and Diagnostic Information

To improve reliability and security, we may collect device identifiers, app version, operating system version, crash reports, and other diagnostic information.

Apple Find My

The LAAS app does not collect, store, or track your location. If you choose to use Apple's Find My network, location services are provided entirely through Apple's Find My service. LAAS does not receive, store, process, or have access to your location or location history through Apple's Find My network.

How We Use App Information

We use App information only to: operate the LAAS app; pair and manage your LAAS products; synchronize your data across devices; authenticate users who choose to sign in; improve reliability and performance; diagnose technical issues; and provide customer support.

We do not sell your personal information.

Service Providers

We may use trusted third-party providers for services such as Apple and Google authentication, cloud infrastructure, and crash reporting and diagnostics. These providers process information only as necessary to provide the LAAS service.

Deleting Your App Account

If you sign in with Apple or Google, LAAS stores your name (if provided), email address, and an internal user identifier to provide the LAAS service. If you would like to delete your LAAS account and associated personal data, please send a request from the email address associated with your account to privacy@laas.me. We will verify your request and delete your LAAS account and associated personal data. Deleting your LAAS account does not delete your Apple or Google account.

Part 3 — Rights, Security, and Other Terms (applies to Store and App)

Third Party Websites and Links

The Services may provide links to websites or platforms operated by third parties. We are not responsible for the privacy or security practices of sites not affiliated with or controlled by us.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us to request that it be deleted.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. We use appropriate technical and organizational measures to protect your information against unauthorized access, loss, or misuse. How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, or resolve disputes.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information, subject to certain exceptions and limitations under applicable law:

  • Right to Access / Know — request access to personal information we hold about you.
  • Right to Delete — request that we delete personal information we maintain about you.
  • Right to Correct — request that we correct inaccurate personal information.
  • Right of Portability — receive a copy of your personal information, or have it transferred to a third party, in certain circumstances.
  • Managing Communication Preferences — opt out of promotional emails at any time using the unsubscribe link. We may still send non-promotional emails about your account or orders.

If you reside in the UK or European Economic Area, you may also have the right to object to or restrict certain processing, and to withdraw consent where we rely on it, without affecting the lawfulness of processing before withdrawal.

You may exercise these rights by contacting us using the details below. To learn more about rights related to data processed by Shopify specifically, visit privacy.shopify.com. We will not discriminate against you for exercising any of these rights, and may need to verify your identity before processing requests, as permitted or required by law.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority. For the EEA, a list of supervisory authorities is available here.

International Transfers

We may transfer, store and process your personal information outside the country you live in. If we transfer personal information out of the EEA or UK, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, unless the transfer is to a country deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and in the App, update the "Last updated" date, and provide notice as required by applicable law. The latest version is always available at https://laas.me/privacy.

Contact

For the purpose of applicable data protection laws, LAAS ApS is the data controller of your personal information. Should you have any questions about our privacy practices or this Privacy Policy, or wish to exercise any of your rights, please contact us:

LAAS ApS Sankt Hans Gade 24, E stuen, 2200 Nørrebro, Denmark Phone: +45 40 85 30 99 Store inquiries: shopify@laas.me App / privacy requests: privacy@laas.me